Chelsea are now reportedly eyeing a move for World Cup star and Atletico Madrid sensation Joao Felix.

The Lowdown: Felix shines...

The 23-year-old has been brilliant for Portugal in Qatar and has played an important role for manager Fernando Santos in their run to the quarter-final stage.

Felix has three goal contributions in three tournament appearances with only Bruno Fernandes and Diogo Dalot ranking above the attacker in terms of average match rating (WhoScored).

The Atletico ace also ranks highly for shots at goal, key passes made and completed dribbles per 90 as he stands out as one of Portugal's brightest attacking outlets.

The Latest: Chelsea eye move...

Now, as Felix's club side contemplate selling him, it is believed a 'public auction' has begun for the player amid his scintillating World Cup campaign - according to Goal.

Chelsea are namechecked as an interested side alongside PSG, Man United, Bayern Munich, Aston Villa, Arsenal and FC Barcelona - but the Blues currently have a 'magnificent relationship' with the player's agent, Jorge Mendes.

It is added that Atleti will demand a 'minimum' of €100 million (£86m) to let him go.

The Verdict: Get it done?

Felix possesses undeniable quality but owner Todd Boehly will have to significantly invest to get a deal done.

Once costing £113m from Benfica, Atletico appear willing to let him go for a lesser price but an expensive one nonetheless.

However, is current form, age and sky high potential dictates that £86m is hardly beyond the realms of realism for Atletico to demand - especially since he has been called a Portugal 'superstar' by members of the media.