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Coventry: BoyleSports announced as new shirt sponsor; lucrative deal could help Mark Robins’ transfer plans [Opinion]

Coventry: BoyleSports announced as new shirt sponsor; lucrative deal could help Mark Robins' transfer plans [Opinion] - Championship News

Coventry City manager Mark Robins has been handed a financial boost as his preparations for next season continue to take shape.

The Sky Blues boss produced the goods last season as he guided his side to the League One title and promotion to the Championship. In preparing for next season, significant signings have been made to bolster his squad in an attempt to cement themselves as a second tier club.

Gustavo Hamer and Julien Dacosta were two of the first players to arrive at the club, whilst Marcel Hilssner has also been joined by former Aston Villa youngster Callum O’Hare and Ryan Giles.

With the new season fast approaching, Robins has now been handed a cash boost with BoyleSports becoming the club’s main sponsor, which will see their logo in the front of the playing kit and adult replica kits.

The new deal is the club’s highest value front of shirt sponsorship deal in more than a decade and, while the exact figure was undisclosed, it was reported as a ‘significant deal’, as per Coventry Live.

“We’re very pleased to welcome BoyleSports to Coventry City as our new shirt sponsor and principal club partner,” said Coventry chief executive Dave Boddy.

“This is a significant deal for the football club and will provide much needed and significant revenue for the club, helping to support Mark Robins and the team in preparation for the upcoming Championship season.

“BoyleSports have already shown great enthusiasm about their new sponsorship and supporting the Sky Blues, and we look forward to working with them.”

Robins’ excellent transfer business this summer could now be followed by a couple of more signings, with the club’s finances set to be boosted by the BoyleSports sponsorship deal.

With the aforementioned players joining the Sky Blues, Robins has added quality in several positions throughout the pitch, although his centre-forward options are still a little thin on the ground with only Amadou Bakayoko, Maxime Biamou, Jordan Ponticelli and Matt Godden in the squad.

Coventry fans, do you think the new sponsorship deal could help to found some further signings? Let us know your views in the comments section below…

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