Everton will find it ‘difficult’ to land new sponsorship deals ahead of the opening of Bramley-Moore Dock, according to finance expert Kieran Maguire.
The Lowdown: Business collaborations wanted
The Premier League outfit have made significant progress in the construction of their new 52,888-seater stadium, recently offering a view into the business opportunities that will come with it.
Farhad Moshiri is also on the hunt for an investor to help fund the rest of the ground project that he was unable to cover after being dealt a blow following the withdrawal of Alisher Usmanov.
The Latest: Maguire’s update
Speaking to Football Insider, Maguire claimed that Everton wanting to collaborate with local businesses expresses their desire to generate external income, but they may not find it easy.
“Everton certainly want to have a good relationship with prospective partners in the city.
“But at a time of economic downturn and existing macroeconomic challenges, it will be difficult to persuade sponsors to pay top dollar.
“Hopefully, they will be impressed by the facilities on offer to business partners at Bramley-Moore Dock. That is vital.
“This is part of a much longer-term in terms of focusing on commercial revenues that are significantly lower than the peer group that Everton want to be associated with.
“They have taken a huge hit with the withdrawal of Alisher Usmanov.”
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The Verdict: Start of a new era
Everton must avoid relegation between now and the opening of Bramley-Moore Dock because they can’t risk suffering financially even more than they already are.
The Toffees have recorded combined losses of over £370m in the last three years, and the bank would only feel the effects further should they drop down to the second tier over the next couple of seasons.
Goodison Park has been the home of Everton since 1892, but Frank Lampard and Co will be hoping that their side’s move will signal the start of a new era both on and off the pitch.