When Huddersfield Town announced the signing of Alex Pritchard in January 2018, the club’s supporters had every right to be excited.
An extremely gifted central midfielder, the 26-year-old was seemingly the perfect fit for a Terriers side who were in desperate need for some creativity in their fight for survival in the Premier League.
Although Pritchard had only made eight appearances for Norwich City leading up to the switch due to injury, the fact that he was directly involved in 18 goals in 38 Championship appearances during his 18-month spell at Carrow Road indicated that he had the pedigree needed to succeed in the top-flight.
After it was confirmed by the Terriers that they had completed a deal for the Canaries star on Twitter, these fans expressed their excitement at the news.
What a signing #htafc.
— Billy (@Billy_Hells) January 12, 2018
Cracking player. Nice work
— Luke Johnson (@Johnson23Luke) January 12, 2018
Great signing for us always admired him even when he was at tottenham
— Paul_Htfc (@PHtfc) January 12, 2018
— Lee Robinson (@bilbobarneybobs) January 12, 2018
Top quality signing… We are getting some real quality in . Maybe we need another fox in the box striker now.
— Peter Wheatcroft (@THEFOZZYONE) January 12, 2018
Welcome to Town Alex
— Rachel Moseley (@Terrier4eva) January 12, 2018
What a fantastic signing for the club welcome young man enjoy the premier league #HTAFC
— Mick Johnson (@a6mck1963) January 12, 2018
Having been purchased for a fee believed to be in the region of £12m (via Sky Sports), the expectancy for Pritchard to deliver was understandably high at the John Smith’s Stadium.
Following a slow start to life in West Yorkshire which saw the midfielder fail to make an impact against West Ham United and Stoke City, the former Brentford loanee finally stepped up to the mark in a 4-1 victory over AFC Bournemouth.
After opening the scoring for his side with a sweet strike past Cherries ‘keeper Asmir Begovic, Pritchard won the Terriers a penalty in the second half which allowed Rajiv van La Parra to convert from the spot.
Brimming with confidence following his contributions against Bournemouth, the England under-21 international provided another key moment for Huddersfield in their clash with West Bromwich Albion a week later as he set up Steve Mounie with a glorious assist.
Having produced two superb performances in back-to-back games for the Terriers, it looked almost certain that Pritchard would kick on and become one of the club’s star players for the foreseeable future.
However, this, unfortunately, has not been the case for the midfielder.
In what has been a dismal season for Huddersfield this year, Pritchard has failed to deliver any sort of consistency for Jan Siewert’s side who were relegated from the Premier League in March.
Although the Terriers have struggled defensively during the 2018/19 campaign, the fact that they have only managed to score 21 goals in 37 games in the top-flight indicates that the likes of Pritchard and Aaron Mooy have failed to provide the necessary creative spark in midfield.
With Siewert expected to launch a major overhaul of his squad in the summer, it would not be at all surprising if he decides to cut ties with the ex-Norwich ace, bringing an end to his 18-month stay in West Yorkshire.
Huddersfield fans, what were your thoughts when Pritchard initially signed? Join the discussion by commenting below.
Click here to comment on this articleor
Give us feedback on your Football Transfer Tavern experience