Leeds United could make around £40million from match-day income after the expansion of Elland Road is complete, according to football finance guru Kieran Maguire.
The Lowdown: Elland Road development
The Whites have enjoyed a great period in their history, battling their way back into the Premier League and looking to become an established top-flight club again.
Off the pitch, key work is also being done, with Elland Road in the process of being expanded hugely in order to take the club to the next level.
The plan is for an extra 18,000 seats to be added at the Whites’ legendary stadium, allowing more fans to get to games and grow the club as a worldwide brand in partnership with the 49ers group.
The Latest: Maguire makes exciting claim
Speaking to Football Insider, Maguire, a football finance expert and regular contributor for Sky Sports, claimed that Leeds could more than double their current match-day revenue once the work is done:
“The most amount of money Leeds have made historically is £18m. That compares to the likes of Man United, Spurs and potentially Arsenal as well all exceeding £100m. There is a huge gap and in an FFP environment, this does cause challenges for ambitious clubs like Leeds.
“I think they will want to target the prawn sandwich brigade in terms of what’s on offer at Elland Road.
“It isn’t only going to be about the additional seats, it’s going to be about the quality of products and services that they can offer to commercial partners and with lounges and hospitality.
“I think they would be looking to double their match-day income to around the £40m bracket. Hopefully, they can do that without necessarily increasing prices for the Leeds fans who have turned up throughout the good years and the bad.
“They might feel exploited if this was just used as a price grab by the club.”
The Verdict: Heading in the right direction
This is another hugely positive update and one that suggests that Leeds’ financial situation is so much healthier than it was during the dark post-Premier League relegation days in the 2000s.
To bring in a significantly larger amount of money each weekend can only help towards making new signings and improving the club as a whole, protecting them from FFP as they look to get back towards the top of the English game.
While not everything is perfect on the pitch at the moment, there is certainly a feeling that this is an exciting time in Leeds’ history,
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