Leeds United are on the verge of signing a ‘blockbuster’ new shirt sponsor deal if they get promoted to the Premier League, according to Football Insider.
Marcelo Bielsa’s side are sitting top of the Championship table and very much look like favourites to seal the league title and gain automatic promotion to England’s top flight.
Having missed out on promotion last season, losing to Derby County in the play-off semi-final, the Yorkshire club are now closing in on a return to the forefront of English football.
Currently sponsored by gambling company 32Red, in the first of a two-year deal signed back in July last year, Leeds are now considering ending that deal early and agreeing a new and improved lucrative deal with a new company.
Reports in French media on Monday evening claimed that a potential £28 million-a-year deal with Qatar Airways is being negotiated.
Football Insider claim that Leeds are keen to establish themselves amongst the the likes of Liverpool, Manchester United, Manchester City, Arsenal, Tottenham Hotspur and Chelsea, who are said to all have shirt sponsorship deals worth £40m-a-year deal.
Should the Elland Road club opt to call time on their deal with 32Red, penalty clauses would come into play, whilst Football Insider also claim that the Whites could still negotiate a new and improved deal with the gambling company.
Of course it would be wise to agree a more lucrative deal ahead of next season, which would also see Leeds able to utilise that money elsewhere.
Bielsa’s side have been brilliant this term, and having spent 16 years out of the top-flight, whichever company fronts the club’s shirt next term – will undoubtedly get plenty of coverage.
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