Football finance expert Kieran Maguire believes that Liverpool could change their stance on having a cryptocurrency sponsor, should a huge offer come along in the near future.
The Lowdown: Reds riding high
The Reds are flying at the moment, picking up a huge 1-0 victory at Newcastle United on Saturday to keep the pressure on Manchester City in the Premier League title race.
Away from the on-field action, Liverpool are also continuing to flourish as a club, with FSG keeping them financially stable, unlike some of those around them, such as Chelsea.
According to a recent claim, the Reds could strike a £70m kit deal with a cryptocurrency platform, with their contract with current shirt sponsors Standard Chartered coming to an end in 2023. This marks a U-turn in the club’s stance after reports in March that they opted against signing a crypto deal, having canvassed the opinions of fans.
The Latest: Maguire makes crypto claim
Speaking to Football Insider, Maguire claimed that Liverpool could go for that option if it is the most financially viable. He said:
“They might be able to take a small cut for non-gambling company. Make no mistake, crypto is gambling. But they will say that it is perfectly legal and that other clubs are doing it.
“If senior management at Anfield see themselves as being financially disadvantaged by not taking a crypto offer, they will likely do it.
“Given the success that they have had on the pitch, they have probably generated enough goodwill from the fans to override any objections.”
The Verdict: Fans could be divided
Should Liverpool end up striking a cryptocurrency deal over a long period, it is a decision which is likely to split opinion among the fan base.
It is something which doesn’t appeal to everyone from a moral and ethical standpoint, and it could be a decision for which the Reds ultimately receive a lot of flak.
It would arguably be preferable to have a moral mainstream sponsor in the mould of Standard Chartered, but ultimately FSG will likely approach it from a business perspective and do what is best for the club financially.
In other news, a pundit has dropped a worrying Liverpool claim. Read more here.
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