A 'substantial' new kit deal for Liverpool would allow even more money to be generated for new signings, according to Leeds United employee and club ambassador and Noel Whelan.
The Lowdown: New kit deal coming?
The Reds' kit is currently sponsored by Standard Chartered, with their deal running out at the end of the next season and bringing them around £40million a year at the moment.
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Recent reports have claimed that Liverpool are on the lookout for an even bigger deal, however - one that could earn them as much as £50 million every 12 months.
With Jurgen Klopp's men flying on the pitch, it would be a surprise if the Reds weren't without suitors, as they look to continue battling for Premier League titles.
The Latest: Whelan makes claim
Speaking to Football Insider, reacting to recent news that Liverpool are currently in talks with multiple companies over a possible big money off-field agreement worth around £50million-per-year, Whelan got behind the idea of a new kit sponsor.
He claims that it's a 'no-brainer' for companies to be attached to the Anfield club and Klopp's side will 'for sure' never be short of options.
"Look, they’re a very marketable football club. One that many, many businesses would want to be attached to.
"Liverpool is a club that pretty much sells itself. It’s like Man United, Man City these days, Chelsea. Those big four sell themselves to companies because they want to be attached to that brand.
"They’re never going to be without a sponsor, that’s for sure, because of how successful they are. Because of the history behind the club, because of the demand worldwide support that they have.
"It’s a no brainer for a company to be attached and have a logo on the Liverpool shirt. It’s one of the biggest selling shirts in the world, not just in the country.
"That is going to be something substantial to the football club that’s going to help bring players in and give them the finances to push further and stay right there at the top of world football."
The Verdict: Reds in a great place
There was a time when a £50million-a-year deal felt like a pipe dream for Liverpool but Klopp has transformed the club since arriving as manager back in October 2015.
The German has turned them into one of Europe's best teams on current form, creating a team spirit and togetherness that should appeal to any possible sponsor.
It could be a case of Liverpool taking their pick from those interested in sponsoring their kit from 2023 onwards, such is their position of strength these days.
In other news, a pundit has backed one Liverpool player to sign a new deal. Find out who it is here.