Liverpool are planning to strike a £50million-a-year shirt deal in a big financial upgrade on their current situation, according to a fresh rumour that has now emerged.
The Lowdown: Liverpool excelling in all areas
The Reds are enjoying a season to remember, as they lie on the cusp of potentially sealing a historic quadruple under Jurgen Klopp.
Liverpool are not only excelling on the pitch, however, with the club being run in a sensible fashion, allowing them to be in an extremely strong financial situation.
Their current kit deal with Standard Chartered brings in approximately £40million per year, but with that deal expiring in 2023, a new sponsor is now expected to come in with even bigger rewards.
The Latest: Big shirt deal incoming?
A source claims the club are ‘testing the market’ as they search for potential sponsors and look for a ‘big uplift’ in earnings.
The Verdict: Magical time at the club
The fact that Liverpool are in such a strong bargaining position further highlights the incredible growth of the club during the Klopp era, with everyone seemingly pulling in the same direction.
The Reds are now one of the world’s most prominent and desirable sporting teams, and for that reason, a world-renowned sponsor will surely be keen on replacing Standard Chartered, bringing in more money in the process.
These are truly special times to be a Liverpool fan, and even if the quadruple chase is unsuccessful, there haven’t been many more fruitful periods in the club’s history.
In other news, a journalist has dropped a key Liverpool contract update. Read more here.
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