---
title: "Liverpool: Kieran Maguire makes cryptocurrency sponsor claim"
canonical: "https://www.footballtransfertavern.com/liverpool-kieran-maguire-makes-cryptocurrency-sponsor-claim/"
type: "post"
language: "en-GB"
author: "Henry Jackson"
section: "Liverpool News"
published: "2022-05-01T20:15:02Z"
modified: "2022-05-01T20:15:02Z"
---

# Liverpool: Kieran Maguire makes cryptocurrency sponsor claim

**Football finance expert Kieran Maguire believes that [Liverpool](https://www.footballtransfertavern.com/liverpool-fc-news/) could change their stance on having a cryptocurrency sponsor, should a huge offer come along in the near future.**

### The Lowdown: Reds riding high

The Reds are flying at the moment, picking up a huge 1-0 victory at Newcastle United on Saturday to keep the pressure on Manchester City in the [Premier League](https://www.footballtransfertavern.com/premier-league-news/) title race.

Away from the on-field action, Liverpool are also continuing to flourish as a club, with FSG keeping them financially stable, unlike some of those around them, [such as Chelsea](https://www.theguardian.com/world/2022/apr/14/uk-government-imposes-sanctions-on-chelsea-fc-director-eugene-tenenbaum).

According to a recent [claim](https://theathletic.com/3269084/2022/04/25/ornstein-liverpool-considering-crypto-shirt-sponsor/), the Reds could strike a £70m kit deal with a cryptocurrency platform, with their contract with current shirt sponsors Standard Chartered coming to an end in 2023. This marks a U-turn in the club’s stance after [reports](https://www.footballinsider247.com/liverpool-could-pull-u-turn-and-strike-70m-a-year-deal-kieran-maguire/) in March that they opted against signing a crypto deal, having canvassed the opinions of fans.

[Latest Liverpool transfer news!](https://www.footballtransfertavern.com/web-stories/latest-liverpool-transfer-news-30/)

### The Latest: Maguire makes crypto claim

Speaking to [Football Insider](https://www.footballinsider247.com/liverpool-could-pull-u-turn-and-strike-70m-a-year-deal-kieran-maguire/), Maguire claimed that Liverpool could go for that option if it is the most financially viable. He said:

> “They might be able to take a small cut for non-gambling company. Make no mistake, crypto is gambling. But they will say that it is perfectly legal and that other clubs are doing it.
>
> “If senior management at Anfield see themselves as being financially disadvantaged by not taking a crypto offer, they will likely do it.
>
> “Given the success that they have had on the pitch, they have probably generated enough goodwill from the fans to override any objections.”

\[freshpress-quiz id=”388785″\]

### The Verdict: Fans could be divided

Should Liverpool end up striking a cryptocurrency deal over a long period, it is a decision which is likely to split opinion among the fan base.

It is something which [doesn’t appeal to everyone](https://www.forbes.com/sites/peterizzo/2021/09/29/against-cryptocurrency-the-ethical-argument-for-bitcoin-maximalism/) from a moral and ethical standpoint, and it could be a decision for which the Reds ultimately receive a lot of flak.

It would arguably be preferable to have a moral mainstream sponsor in the mould of Standard Chartered, but ultimately FSG will likely approach it from a business perspective and do what is best for the club financially.

***In other news, a pundit has dropped a worrying Liverpool claim. Read more [here](https://www.footballtransfertavern.com/liverpool-fc-news/liverpool-pundit-drops-worrying-mohamed-salah-contract-claim/).***