---
title: "Man United: Red Devils ‘seek record shirt deal’"
canonical: "https://www.footballtransfertavern.com/man-united-red-devils-seek-record-shirt-deal/"
type: "post"
language: "en-GB"
author: "Emilio Galantini"
section: "Manchester United News"
published: "2023-01-28T05:45:29Z"
modified: "2023-01-28T05:45:29Z"
---

# Man United: Red Devils ‘seek record shirt deal’

**[Man United](https://www.footballtransfertavern.com/manchester-united-news/) are seeking a ‘record shirt deal’ with senior officials recently sent on a mission to Davos, according to broadcast giant ESPN.**

### The Lowdown: Old Trafford changes…

According to recent reports, there could be serious change afoot at Old Trafford very soon as reports continue to link the [Premier League](https://www.footballtransfertavern.com/premier-league-news/) giants with a full sale.

The Glazers, after [announcing t](https://www.goal.com/en-us/news/glazers-release-statement-confirming-exploring-sale-man-utd/blt38807b11397f354b)hey would explore outside investment opportunities last November, are [expected](https://www.dailymail.co.uk/sport/football/article-11671623/Man-United-set-TAKEOVER-search-investment.html) to sell the club at some point in 2023.

Their ownership has been subject to [fan protests galore](https://www.skysports.com/football/news/11667/12755457/man-utd-protest-police-release-new-video-as-fans-are-sentenced-for-violent-old-trafford-protest-in-may-2021#:~:text=Man%20Utd's%20game%20against%20Liverpool,November%202022%2016%3A44%2C%20UK) as the relationship between United’s current hierarchy and disgruntled supporters threatens to grow.

There had been [speculation](https://www.espn.com/soccer/blog-soccer-transfers/story/4861763/saudi-league-planning-for-lionel-messi-to-join-cristiano-ronaldo-if-he-leaves-paris-saint-germain) that the club’s recent to trip to Davos could have been to find a full buyer for the club, but as per this update, it was to explore revenue opportunities.

### The Latest: Man United seek record shirt deal…

According to [ESPN and reporter Mark Ogden](https://twitter.com/MarkOgden_/status/1618900091989028864), senior club officials from United were sent on a mission to Davos recently to seek a [‘record’](https://twitter.com/MarkOgden_/status/1618900091989028864) shirt sponsorship deal.

It is [believed](https://www.espn.com/soccer/blog-soccer-transfers/story/4861763/saudi-league-planning-for-lionel-messi-to-join-cristiano-ronaldo-if-he-leaves-paris-saint-germain) the club sent a delegation of chiefs, spearheaded by chief executive Richard Arnold, to Davos’ world economic forum in an attempt to ‘accelerate their search’ for a new sponsor for the front of their kits.

This comes after United suffered a major drop in shirt sponsorship income from their previous deal with Chevrolet to TeamViewer.

They now believe there is an opportunity to claim a much more lucrative agreement than the latter company – with whom they have severed all ties.

### The Verdict: Good news…

Both Man City and Real Madrid are currently [besting United](https://www.espn.com/soccer/blog-soccer-transfers/story/4861763/saudi-league-planning-for-lionel-messi-to-join-cristiano-ronaldo-if-he-leaves-paris-saint-germain) in this area of football finance with the Sky Blues’ shirt deal thought to be England’s most [money-spinning.](https://www.espn.com/soccer/blog-soccer-transfers/story/4861763/saudi-league-planning-for-lionel-messi-to-join-cristiano-ronaldo-if-he-leaves-paris-saint-germain)

Their lucrative agreement with Etihad Airways[tops the charts in England](https://www.espn.com/soccer/blog-soccer-transfers/story/4861763/saudi-league-planning-for-lionel-messi-to-join-cristiano-ronaldo-if-he-leaves-paris-saint-germain) for profit whilst Real’s with Emirates is thought to be the [largest in world football.](https://www.espn.com/soccer/blog-soccer-transfers/story/4861763/saudi-league-planning-for-lionel-messi-to-join-cristiano-ronaldo-if-he-leaves-paris-saint-germain)

United are one of the biggest clubs on planet Earth and need a deal to represent the sheer magnitude of their club size.

Judging by their recent Davos mission, it appears this is now a priority off the field and United supporters will be overjoyed that the side are seeking a ‘record’ move.