---
title: "Manchester United: Finance expert hails off-field deal"
canonical: "https://www.footballtransfertavern.com/manchester-united-finance-expert-hails-off-field-deal/"
type: "post"
language: "en-GB"
author: "Charlie Smith"
section: "Manchester United News"
published: "2022-09-13T16:35:33Z"
modified: "2022-09-13T16:35:33Z"
---

# Manchester United: Finance expert hails off-field deal

**Finance expert Dr Dan Plumley has hailed [Manchester United](https://www.footballtransfertavern.com/manchester-united-news/)’s fresh off-field partnership with Therabody, [Football Insider](https://www.footballinsider247.com/man-united-have-just-agreed-really-smart-deal-finance-guru/) report.**

### The Lowdown: Global partnership

United [announced](https://www.manutd.com/en/news/detail/man-utd-announces-global-partnership-with-therabody-7-september-2022?utm_campaign=ManUtd&utm_medium=post&utm_source=twitter) last week that they have extended their deal with Therabody ‘by becoming global partners in a multi-year agreement’.

The global wellness technology leader will continue to provide products and solutions for both the men’s and women’s teams as part of training and recovery programmes.

The California-based company will continue to market on Old Trafford match-days and through the club’s digital channels.

### The Latest: Plumley’s comments

Plumley, who contributes for [Sky Sports](https://www.skysports.com/watch/video/sports/12562583/how-much-will-abramovichs-sanctions-cost-chelsea/more/2), was talking to [FI](https://www.footballinsider247.com/man-united-have-just-agreed-really-smart-deal-finance-guru/) regarding United’s new deal with Therabody, labelling it as ‘really smart’ and ‘clever’.

\[freshpress-poll id=”405653″\]

> “It’s really smart.
>
> “When it comes to maximising revenue, having that tiered approach allows for upgrades. You can see how the relationship works and then upgrade it – it’s working well.
>
> “It’s smart because it de-risks the original investment for both parties.
>
> “So, it makes sense from a business point of view and it’s quite a clever way of doing things.
>
> “You can grow incrementally with current partners and it takes the pressure off trying to find new ones.”

### The Verdict: Good to see

Off-field deals are important for any football club, with United no different after they brought in £232million in sponsorship and merchandising income in 2020/21.

Therefore, this new long-term deal with Therabody that has gone global appears to be a shrewd decision by United chiefs. Players will also get the benefits by having access to Therabody products, something that could help in the long run with rest and recovery now a vital part of elite-level sport.