The United Stand's Mark Goldbridge has torn into Manchester United's approach to transfers, labelling it 'embarrassing' and 'frustrating'.

The Lowdown: Deadline day activity

On deadline day, Erik ten Hag's side sprung into action and signed Marcel Sabitzer on loan until the end of the season from Bundesliga outfit Bayern Munich.

The Austrian was the third loan signing made by the Premier League club last month, with the Red Devils also bringing in Wout Weghorst and Jack Butland.

Five players were loaned out over the course of January by United, while Martin Dubravka returned to Newcastle United after a brief spell on loan at Old Trafford.

The Latest: Goldbridge slams transfer approach

Speaking on The United Stand, Goldbridge was left frustrated by the late moves for players in the last two windows. He believes the club could bring in quality players if they really wanted to.

He stated: "It just shows you what United can do when they can be [bothered]. All this window, it's been embarrassing.

"We get to the last few hours and 'oh, Sabitzer's here'. The same thing happened last year in the summer transfer window: an embarrassing summer chasing Frenkie de Jong and [Adrien] Rabiot, and then in the final two weeks, 'oh, £150m, let's get Antony and Casemiro'.

"It's so frustrating and it just shows you we have got the pull and we can bring good players in - Casemiro, Antony and Sabitzer,

"But the theme is desperately doing it late in a window. Imagine what we could do if we just were treated like a football club, because we can bring quality in."

The Verdict: New owners needed

We believe that Ten Hag is doing a fantastic job at Manchester United, and under new ownership, they could really be pushing to be title contenders in the near future.

Dutch pundit Hugo Borst admitted that he was wrong to criticise Ten Hag for joining the Red Devils when writing for Dutch outlet Algemeen Dagblad (via The Daily Express).

He wrote: "Confession: it was me who lectured Ten Hag back in August, more pedantic than cocky. Feel free to say it was reckless. Shameful. Laughable."

If the Dutchman was able to have a board who have a clear strategy and avoid leaving it late to sign players, we believe they could be title challengers alongside the likes of Manchester City and Arsenal.

Currently, the club are doing very well in the league and Ten Hag and his players certainly deserve immense credit for that.

In our view, it's the spontaneous nature of the Man United hierarchy that is holding them back from reaching their true potential, as Ten Hag has clearly done well with what he inherited at Old Trafford - which goes some way to backing up Goldbridge's point.