---
title: "Newcastle: Media react to Peter Silverstone appointment"
canonical: "https://www.footballtransfertavern.com/newcastle-united-news-latest-rumours-gossip-pif-magpies/"
type: "post"
language: "en-GB"
author: "Will Seager"
section: "Newcastle United News"
published: "2022-10-19T06:10:09Z"
modified: "2022-10-19T06:10:09Z"
---

# Newcastle: Media react to Peter Silverstone appointment

**Peter Silverstone’s appointment as [Newcastle United](https://www.footballtransfertavern.com/newcastle-united-news/)‘s new Chief Commercial Officer (CCO) has been praised by journalist Charlie Bennett.**

### **The Lowdown: Silverstone’s appointment**

On Monday, the Magpies took to their official club website to announce the behind-the-scenes [appointment of Silverstone](https://www.nufc.co.uk/news/latest-news/newcastle-united-appoints-peter-silverstone-as-chief-commercial-officer/) at St James’ Park.

Prior to his arrival on Tyneside, Silverstone [spent seven years at Arsenal](https://www.nufc.co.uk/news/latest-news/newcastle-united-appoints-peter-silverstone-as-chief-commercial-officer/) – four of which were working as the Gunners’ Commercial Director and as their Chief Commercial Officer.

Following this, he joined football media organisation [OneFootball](https://www.nufc.co.uk/news/latest-news/newcastle-united-appoints-peter-silverstone-as-chief-commercial-officer/), where he was Senior Vice President of Global Development.

### **The Latest: Bennett’s reaction**

Alongside the arrival of [Darren Eales](https://www.nufc.co.uk/news/latest-news/darren-eales-named-new-newcastle-united-ceo/) as the club’s latest Chief Executive Officer (CEO) and [Dan Ashworth](https://www.nufc.co.uk/news/latest-news/dan-ashworth-begins-sporting-director-role/) as their new Sporting Director, Bennett is also extremely impressed by PIF’s appointment of Silverstone.

Taking to [Twitter](https://twitter.com/CharIieBennett/status/1582035966306316288), the Chronicle Live journalist fired a cheeky dig at the much maligned Lee Charnley:

*“Just a CEO, DoF and CCO appointed on Tyneside in recent months to join five existing board members.*

*“Who remembers when Newcastle were run like a local handyman? Lee Charnley – the jack of all trades – spinning plates on a shoestring budget.*

*“Seems like a lifetime ago.”*

[Newcastle news!](https://www.footballtransfertavern.com/web-stories/newcastle-news-7/)

### **The Verdict: Times have changed**

With stark behind-the-scenes changes at St James’ Park starting to show on the pitch, Newcastle are only on an upward trajectory from here.

After ten games played this season, the Magpies sit [sixth](https://www.skysports.com/premier-league-table) in the [Premier League](https://www.footballtransfertavern.com/premier-league-news/) table. Prior to Eddie Howe, the north-east outfit [hadn’t finished above 12th place](https://www.transfermarkt.co.uk/newcastle-united/platzierungen/verein/762) since Rafa Benitez’s first season back in the top-flight, when the club finished [tenth](https://www.transfermarkt.co.uk/newcastle-united/platzierungen/verein/762) in 2017/18.

\[freshpress-quiz id=”410504″\]

However, with the investment made with PIF’s takeover, Newcastle now look well on their way to achieving European qualification, if not this season then in the very near future.

The arrivals of the likes of Kieran Trippier and Bruno Guimaraes at St James’ Park illustrate the owners’ ambitions on the pitch, and the appointments of experienced industry leaders shows exactly how smart they are off it.