Though the Transfer Tavern is usually at its most raucous when the proverbial silly season is in full swing, the notion of a big international tournament for the punters to sink their teeth into has them in dreamland.
Cynicism has been a sewing motif amongst the armchair experts who see the Three Lions off to a major tournament for what has seemed like an eternity, but should that always be the case?
Perhaps what England need to finally bring football home is a feeling of optimism, a beacon of hope to light up the dark cloud that has overshadowed and undermined their attempts to emulate the heroes of 1966.
Well, the ever reliable Carlsberg have certainly tried their best to help drum up such a feeling. And then some.
In a recently released advert, scarily reminiscent of our jovial venue when packed out during a tournament, punters can really get a sense of just how good it can when supporting the team with an open mind.
So follow their advice. Drop your pessimism – he’s only ever served you poorly after all.
Give optimism his debut, allow him to breathe. We may be surprised about the results.