Football finance expert Kieran Maguire insists promotion means Norwich City are under no pressure to sell their star players.
The Canaries secured an immediate return to the Premier League after getting their hands on the Championship title last season.
Despite that success, Norwich have been unable to keep star man Emiliano Buendia at the club, with the Argentine securing a switch to Aston Villa for a club-record fee last month.
Will Emiliano Buendia be a success at Aston Villa?
Full-back Max Aarons has also been attracting attention from the likes of Manchester United, Everton and Tottenham Hotspur, but Canaries boss Daniel Farke is keen to keep the 21-year-old at Carrow Road ahead of a return to the top flight.
However, the Price of Football author Maguire is sure the Canaries are in a strong negotiating position should any bids be tabled.
Speaking exclusively to The Transfer Tavern, he said: “There’s certainly no need to sell because the additional money they will get from promotion to the Premier League means they are in a strong position this season.
“It’s a case of the wages they offer following promotion could quite easily be exceeded by offers from other clubs in the Premier League?
“Do they need to sell? No. Could they be outbid for their own players? Yes, they could.”
Click here to comment on this articleor
Give us feedback on your Football Transfer Tavern experience