Never the most content bunch, the Upton Park faithful seem to think that they should be doing far better and as our landlord points out, that cannot happen until some more top quality signings are made.
That said, the East Londoners really played for their manager yesterday, pulling off a wholly impressive 3-1 win away at London rivals Crystal Palace with Mauro Zarate, Stewart Downing and Carlton Cole on the scoresheet.
However, with massive injury issues not just up top but also at the back, Allardyce himself has admitted that he has no choice but to dip back into the transfer market.
With the days running out until the window slams shut, we have taken a look at five players we think could become late raids for the Hammers boss.
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