The summer transfer window has not even opened yet, and Manchester United fans already find themselves feeling those similar emotions of missing out on a top target.
Widespread reports had suggested a move for Bayern Munich midfielder Toni Kroos was virtually a done deal, with the German international stalling on a contract extension at the Allianz Arena.
David Moyes had identified the 24-year-old as his number one target, and was ready to pay more than £20 million and offer a contract worth more than £100k a week in order to land him.
However, following the arrival of Louis van Gaal, it appears United have moved in a different direction, with reports over the weekend suggesting a move for the Bayern playmaker is off.
Reports initially suggested that van Gaal did not have Kroos down on his transfer wishlist, and was exploring other alternatives, whilst Kroos has also had his say on the situation.
Speaking to Bild he said: “I am expecting to play for Bayern Munich next season.
“There was a lot of speculation, but Manchester is and was not an issue.
“At this point in time I am fully focused on preparations for the 2014 FIFA World Cup.”
With a move for Kroos now seemingly off the table, who will van Gaal turn his attentions to in order to provide that creative spark in the United midfield for next season?