Every so often in the Transfer Tavern, you’ll hear a relatively new name bandied around as a host of punters discuss just how the latest hipster star is perfect for their side and no else.
Juventus forward Alvaro Morata has plenty of substance to go along with his style, though the Spanish marksman is a reasonably new name to the proverbial rumour mill.
Still, Arsenal fans appear to be gutted (though that can be attributed to plenty of reasons) by reports suggesting Real Madrid are ready to snatch him from the Old Lady this summer.
Having left Los Blancos for Turin in 2014, the Spain international has emerged as one of the hottest properties on the continent after being handed a much more regular starting berth in Serie A.
The Gunners have been strongly linked with making a move for the 23-year old, with many regarding him to be the ideal man to lead their attack.
Olivier Giroud and Theo Walcott continue to frustrate up front, while Danny Welbeck has suffered a lengthy absence with injury.
However, Italian news outlet CalcioMercato.com claim the recently crowned champions of Italy are aware of Real’s intention of activating the buy-back clause inserted into the forward’s deal when he initially departed.
Is Morata the perfect striker for Arsenal? Is now their best ever chance of landing him?