According to The Liverpool Echo, Everton director of football Marcel Brands has outlined how much The Toffees would be willing to pay for Mexican star Hirving Lozano. 

The Dutchman said that Everton would pay no more than €20m for the PSV winger, due to the fact that he has no experience in the Premier League.

However, this approach by Brands is the shrewd attitude that Everton, and indeed all other Premier League teams, need. Too often Premier League teams spend extortionate fees on players that have no credentials in England, and they ultimately fail.

What is more important is that Brands is perhaps aware that The Toffees do not have a desperate need for wingers. With the likes of Bernard, Theo Walcott and Ademola Lookman at the club, as well as Richarlison being a natural winger, the club are quite well-stocked in this department.

On the other hand, there is an alarming demand at Goodison Park for an out-and-out striker that is performing well. Perhaps Brands does not want to use up too much of the club's transfer budget if they are not addressing their greatest problem.

However, a move for Lozano could mean that Marco Silva is planning on fashioning Richarlison into a striker permanently. In which case, this opens up the door for a lethal partnership.

In a day and age where some players are going for unfathomable prices, particularly when they do not have the ability to back up their price, this was a wise move from Brands.