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Chelsea reach deal to end long-term association earlier than expected

After 15 games unbeaten, Chelsea showed there's still work to do.

Chelsea fans in the Transfer Tavern are reacting to some major news concerning their off-field activities and it’s one that’s been met with mixed responses.

City AM reveal that Chelsea and kit manufacturer Adidas have agreed to end their deal together six-years early, with next season being the last that the Blues will have with the famous three-stripe jerseys.

The Blues have been associated with Adidas for the past decade, with the deal starting in 2006, and a 10-year extension to that deal was signed in 2013, with the plan of continuing the relationship between the two clubs until 2023.

However, a chance in strategy from Adidas will see them drastically reduce the amount of kits they make every year and the £30m agreement with Chelsea is one major deal that will be ended as a result.

It does give fans a reason to be excited for the future though, as the kit of the 2017/18 season will see significant changes from any jersey used in the past decade due to the absence of the famous three-stripes.

Our landlord believes this is a solid opportunity for Chelsea to increase their revenue and doesn’t think it’s too much of a deal, with a host of top-sides changing their manufacturers in recent years.

Chelsea fans, what are your thoughts on these changes? Let us know in the comments below!

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Article title: Chelsea reach deal to end long-term association earlier than expected

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