He may have fixed your tire on the M1. You may have even seen him packing your shopping at your local store.
Maybe he once asked you to try the new selection of gammon he was mournfully carting around with him.
How times change. The 26-year-old is now thoroughly expected to sign on the dotted line for the Toffees this week, after Leeds United confirmed that they had canceled the forwards contract following the increasing circulation of rumours surrounding his future.
Leeds boss Simon Grayson will hardly be enamoured with the departure of his striker. The manager had hoped that Beckford would have signed on at the club for at least another year and getting Beckford’s name on a new contract could have at least compensated Leeds for the time and effort the club had put in to moulding the forward. Selfishly though, it seems, Beckford had little intention of signing a new contract or repaying the Yorkshire club for plucking him out of obscurity.
It’s an interesting gamble by David Moyes. Beckford has after all been displaying his talents in the third tier of English football this season and it’s questionable whether his merits will upscale to the platform of the Premier League.
While Beckford can demonstrate an incredible change of pace, he doesn’t always exemplify an intelligence to control it to an incisive degree. He’s an autonomous motorboat that gets so excited by the wake he leaves behind that he forgets to concentrate when it really matters. Once he’s in full view of goal, he frustratingly has a tendency to rush and snatch hurriedly at the ball.
With that said, Leeds’ offensive nature has given him the opportunity to create a fantastic strike-record. In 43 league games this season, Beckford has scored 25 goals. And, impressively, the 6ft 2in striker successfully finished 5 chances in 6 FA Cup games. Yes, that includes the unforgettable winner against Manchester United.
But – and this is no disrespect to Everton – the Toffees will not be able to recreate the plethora of chances that Beckford tends to spurn before everything successfully slots into place for a goal. The top tier is a much more disciplined arena.
If James Vaughan and Yakubu are indeed on their way out of Goodison Park it will be seen as an immense gamble if Beckford is the only forward import to arrive at Everton this summer.