Since billionaire Farhad Moshiri became majority shareholder, Everton have spent big money on transfers.
Unfortunately for Everton supporters, though, most of those big-money arrivals have been flops.
One player, however, who has proven himself since moving to Goodison Park, is Jordan Pickford.
The 24-year-old was arguably England’s best player at the World Cup and is now attracting interest from Chelsea.
The Sun reports the former Premier League champions are eyeing up both Pickford and his England team-mate Jack Butland if — as expected — Thibaut Courtois joins Real Madrid.
Selling £31.5m-rated (via Transfermarkt) Pickford, especially considering the club now have significant financial backing from Moshiri, would be disastrous for Everton.
If not already, the former Sunderland shot-stopper is well on his way to becoming one of the best goalkeepers in the Premier League.
Everton have a project centred around qualifying for the Champions League; constant sells of key assets will only hold the club back and send the wrong kind of message to supporters.
That being said and, although they were eventually sold, the Toffees did well to fight off Chelsea in the past when they tried to sign both John Stones and Romelu Lukaku.
And it is that sort of fight that Everton will once again need to show if Chelsea come knocking and try to lure Pickford away from Goodison Park this summer.
Much is expected from new manager Marco Silva, but the Portuguese coach needs the appropriate conditions to succeed, which means Pickford or any other player he sees as key must be retained.