On the 4th of November 2016, Liverpool announced that Michael Edwards had been appointed as the club’s new sporting director.
Indeed, Michael Edwards was promoted into one of the most powerful roles at Liverpool Football Club in November 2016 – the newly-created position of sporting director.
Some supporters were pleased with the club’s decision and had high hopes, as they took to Twitter to express their feelings over the confirmation of the signing.
congrats. Make us dream
— Shandra Zulfriadi (@SZulfriadi) November 4, 2016
Congratulations- Now 1st piece of Business is sign Coutinho to a new long term contract double his wages and increase Buyout to £100m
— Jit (@JRPatel84) November 11, 2016
If Klopp is behind his appointment that's good enough for me. Best of luck Michael.
— Andrew Cook (@AndrewPirata) November 4, 2016
— leonard (@leosparko) November 4, 2016
— Dylan Smith (@DylanSmith1992) November 4, 2016
.@LFC 1rst job – Sign Coutinho down to a long term contract
2nd – left back
3rd – get another classy CB to join Matip
4th – prolific striker
— Jurgen Meister (@SS_LFC) 4 November 2016
Interestingly, Michael Edwards started as an analyst at Fratton Park working with manager Harry Redknapp when the Premier League started to employ the analytics company Prozone. He then became Head of Analysis for the side and led pre and post-match analysis.
After that he went to Tottenham where he fulfilled a similar role and was asked to build a newly expanded analysis department at White Hart Lane, with Harry Redknapp in charge,
Indeed, he then joined Liverpool in 2011 as Head of Performance and Analysis. And, In June 2013 he was promoted to the role of director of technical performance and was then made technical director in August 2015. Edwards instigated a fundamental change into the way Liverpool scout, both at first team and Academy levels, while he continued to manage the analysis side for the Reds.
The 4th of November 2016 was a big day for Liverpool Football Club as Edwards was appointed as the club’s new sporting director by Fenway Sports Group.
Edwards has established himself as an iconic figure at Anfield and is loved by fans for the part he played in securing a number of deals, including Virgil van Dijk, Naby Keita, Fabinho and plenty of others, as well as helping Liverpool secure £142 million for Philippe Coutinho and an initial fee of £19 million for Dominic Solanke.
So, it’s safe to say that FSG’s decision to appoint him as the club’s sporting director has been game-changing as he’s played a hand in a number of incredible deals. Indeed, his ability to negotiate large fees has worked wonders for Liverpool, and the signings haven’t been half bad either, with Xherdan Shaqiri’s fee being a prime example.
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