Many Leicester City fans have praised their club's media team after the club released a Christmas advert that would make you the grinch if it didn't play on your heartstrings.
The Foxes' official Twitter account released a video with the caption 'gifts that inspire'.
The advert focusses on a child actor playing a young Ben Chilwell when he receives a Leicester scarf for Christmas. The advert continues with the youngster playing football with it on a muddy field and wearing it at school before he sees his name on a teamsheet at school.
'Chilwell' then goes to the club's training ground and runs out on the pitch, before it cuts to the present day of the left-back - as well as other youth players Harvey Barnes and Hamza Choudhury - at the King Power, before the 22-year-old gives one to another youngster while coming out of the tunnel.
You can see it in full below.
Unsurprisingly, fans loved to see such an emotive video based around community, their youth players and the club. In fact, some loved it so much they thanked the club and called it better than this year's John Lewis advert.
Here are some of the replies below...