Premier League

Levy’s Dream Comes True – Fan Pays Him £2.5M A Season

Tottenham Hotspur has announced a second shirt sponsor for the next two seasons. South African bank Investec will sponsor Spurs for Champions League and domestic cup games for the next two years. Autonomy will remain sponsors for Premiership matches.

So who are Investec? They are the 5th largest bank in South Africa. Formed in the mid-70’s they made £410m pre-tax profits in year to March 2010. They have assets of £74b under management. Their chief executive is Stephen Koseff. He’s been with Investec since 1980 and has been instrumental in building the company to the level it is now. He’s also a mad Tottenham fan.

While the Autonomy deal is worth £20m to Tottenham, the Investec deal is thought to be around £5m over the two years. While it’s no doubt a shrewd move by Daniel Levy and co to split shirt sponsors over competitions, is it going to rile the clubs fans?

Replica shirts are generally a rip-off. And with clubs changing home and away shirts every two seasons then it’s another £40 or so every season for the new top. Now Tottenham fans are going to have two different home and away shirts in one season.

If you were an anorak Tottenham fan who had to have every new strip that was released then you’d be spending quite a wedge. If you were to order the new shirts for this season (Premiership home and away, third shirt, Investec shirt) from the club’s website you’d spend £190, and that’s without P&P.

The second shirt sponsor isn’t a bad idea to increase club revenue, but I fear it’s going to be the fans that end up being the real bill footers, as usual.

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