Manchester United are one of, if not the most commercially successful football club in world football, but the signing of Christian Pulisic would add a uniquely significant layer to their financial prowess.
The Manchester United fans have been rather downhearted in the Transfer Tavern so far this season due to their side’s lacklustre campaign. Even at this early stage in the season, it is fair to say that the Red Devils now only have two trophies left to play for realistically speaking. Perhaps the most gut-wrenching aspect of their season so far has been the comparative success of their local-rivals Manchester City who appear to be head and shoulders above United and the rest of the Premier League.
The United supporters propping up our bar have consistently articulated the need for their club to rival City with the acquisition of further talent in the transfer market. Following a lengthy transfer saga which heavily featured both the red and blue giants of Manchester in January, the supporters were granted their wish as United brought Alexis Sanchez to Old Trafford from Arsenal in a swap deal with Henrikh Mkhitaryan.
Naturally, the supporters were delighted, and the optimism at the club seemed to boom immediately after his arrival, but there is still a long way to go for United to catch City. With that being said, Mourinho should consider a move for Borussia Dortmund’s 19-year-old wonderkid Christian Pulisic this summer – not only improve the calibre of forward options within his squad, but also to increase United’s commercial appeal in the United States.
United have made signings for the purpose of boosting their commercial value in the past. The likes of Shinji Kagawa and Ji Sung-Park are perhaps the most quintessential examples of this strategy, but the emphasis has always been placed on commercialisation of the East rather than the West. The fact that America have failed to produce high-quality footballers in recent years can certainly help to explain United’s transfer policy, but that could all change with the emergence of Pulisic.
No American footballer has ever been tipped for success like Pulisic has since he broke into Dortmund’s first team at just 17-years-of-age. The only American player who was tipped for similar success in the past decade was the current free agent Fredy Adu, but his career has well and truly fallen below expectation.
The attacking midfielder was widely tipped to become a superstar of European football, albeit, mostly by Football Manager fanatics who witnessed him claim the Ballon d’Or and become the virtual equivalent of Lionel Messi long before the Argentine had established himself as the world’s greatest footballer.
However, following a series of unsuccessful spells at clubs in America, Portugal, Greece, France, Turkey, Serbia, Brazil and Finland, Adu is now without a club at just 28-years-of-age. A similar outcome for Pulisic would be one of the greatest footballing mysteries of all time, as he has already proven he has the ability to perform at the highest reaches of the game.
Pulisic (valued at £40.5 million by Transfermarkt) could easily become the first American football player to truly stand out as a world-class talent in European football, and if United manage to acquire his signature before another European heavyweight comes calling, they could astronomically boost their numerical support on American soil and thus lay the foundations of an economic goldmine for decades to come.
Considering the scale of the U.S, it’s fair to say they are lagging well behind dozens of nations in terms of their rate of footballing development. However, that is beginning to change, and Pulisic’s move to United will certainly catalyse that development if they can tempt Dortmund into an agreement. There are plenty of footballing reasons to justify the signing of Pulisic, and those reasons combined with the enormity of his commercial value should place him at the top of Mourinho’s summer shopping list by default.