Premier League

Naming Rights Now A Three Horse Race

The race for the £100 Million naming rights deal is certainly hotting up in N17.

Some information about the Brave New World is already in the public domain, like you’ll be able to boycott stuff with Gooner Jamie Oliver’s lisping cake-hole on in the new Sainsburys.

What is really desperately sought is name of the company that will either blight or bless the new stadium when it’s built. The shortlist is Dulux, Crown and Blomberg. There are at least 2 others but as we don’t have their names and they are though to be deals without legs, we’ll skate over them.

Dulux and Crown? I’m hardly ecstatic. Cue endless headlines of ‘Whitewash’ and ‘Paint the town red’ etc. Marvellous.

Bloomberg I like. I don’t know why, it just has a Champions League vibe about it.

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