Mike Ashley’s outdated transfer policy is not good enough for one of the biggest clubs in England.
The British businessman bought the club in 2007 after they spent years challenging for England’s top honours and brushing shoulders with Europe’s elite, but since then his business mind has driven Newcastle into the ground. Gone are the days of taking United close to the title and Shearer scoring for fun after his world-record-breaking £15 move from Blackburn.
Promises were made via Sky Sports before summer that “every penny the club generates, [Benitez] can have” to spend, but in the modern age of football, there needs to be direct investment from owners, particularly for a club the size of Newcastle. It’s simply not acceptable that they only spent £9m this summer when the likes of Fulham and Wolves, who are significantly smaller in terms of fan base and revenue production, spent over £70m each.
Ashley is a firm believer in self-sufficiency and that the money he put into the club to buy it is the only personal investment he needs to make, but the fans are tired of that approach and the manager Rafa Benitez is too. He doesn’t owe the club anything since he joined the regelation-bound side in 2016 and brought them back up to the Premier League and finished 10th last season.
Benitez is far too good of a manager to be restricted by the tight budget of Mike Ashley. The club may be big, but it’s hard for the manager to remain when the owner is hellbent on making it stand still while other clubs get ahead.
In business terms that Ashley may be able to understand, you have to speculate to accumulate. He must either do that or risk losing his world-class manager and even the club’s Premier League status once again.