Newcastle United have brought three new players to the club so far this summer in the shape of Martin Dubravka, Kenedy and Sung-yong Ki, but a recent report from TEAMtalk suggests that another transfer is on the imminent horizon.

According to the report, Newcastle are closing in on a deal to sign West Bromwich Albion's Solomon Rondon this summer on a season-long loan deal.

Despite the fact Rondon has a relegation release clause worth £16.5 million written into his contract, Newcastle will pay £4 million to bring him to St James' Park for the season, although the Baggies would rather sell him permanently now.

The Newcastle supporters will undoubtedly be pleased that Mike Ashley is making some strides towards improving the strength of the first-team squad, but the fact he is targeting a player who was recently relegated from the top-flight certainly doesn't bode well for the future.

There is one question which the Newcastle hierarchy should be asking themselves with regards to every potential transfer: will this player genuinely improve the overall quality of the squad?

Whilst the answer to that question is a resounding yes for both Kenedy and Dubravka - based on their performances for the Magpies last season - it's difficult to build a case for Rondon.

The Venezuela international is a willing runner at the spearhead of the attack and a physical force to be reckoned with, but his end-product leaves plenty to be desired.

If Ashley wants to build a sustainable future for his club he simply must target players of a higher calibre in the transfer market, as Rondon simply doesn't have what it takes to score goals on a regular basis in the Premier League.

Newcastle did brilliantly well to survive in the top-flight last season, but unless Ashley is willing to aim higher than Rondon and actually commit to a permanent deal for a new centre-forward, the club will surely be destined for a return to the Championship within the next two seasons.

Newcastle fans - thoughts? Let us know below!