After starting off the season well with a 2-0 win over Fulham at Craven Cottage last month, Crystal Palace have since had a bit of a slump.
The south London club have lost each of their last three Premier League games against Southampton, Watford and Liverpool and, overall, have lacked a cutting edge in attack, something that was particularly noticeable in their most recent defeat.
Roy Hodgson’s men took to the Selhurst Park pitch versus Southampton without talisman Wilfried Zaha, and his absence was clearly felt.
It was not just in the 2-0 defeat to the Saints, though, where the loss of Zaha impacted the game.
Crystal Palace lost all of the nine league matches the 25-year-old did not play in last season and have carried that trend into this one.
With or without Zaha, the Eagles are in need of another goal threat, and the man who could provide them with that is Jordan Ayew.
Ayew arrived in south London on loan from Swansea City last month, but has barely featured for his new team.
However, with Christian Benteke continuing to misfire, now is the time for Hodgson to start fully utilising Ayew.
The 27-year-old may not be able to hold up the ball in the same manner Benteke does or used to, but he still has plenty to offer the team.
He can stretch the opposition defence and run in behind with his pace, while his finishing is so much better than Benteke’s in this moment of time.
Quite frankly, given how Benteke has been playing, it is surprising Hodgson has been so reluctant to use Ayew.
And, while they may be a genuine reason for this, the Crystal Palace boss still has Alexander Sorloth as another alternative to the Belgium international.
Whatever the case is, Hodgson needs to find a way to add more goals to his team, and that is only likely to happen once Benteke can find his shooting boots again or is dropped from the starting XI in place of either one of Ayew or Sorloth.