Southampton's interest in Birmingham City striker Che Adams is not new.

In January, Sky Sports reported that, alongside Burnley, the south coast club were keen on the 22-year-old.

And according to The Sun, they are closing in on a deal to sign him, confident they have seen off Sean Dyche's side and Crystal Palace in this apparent three-way transfer tussle.

That last couple of seasons, of course, have not been great ones for Southampton, with the Saints finding themselves in back-to-back relegation battles.

But even so, it is not a surprise to hear that the club are confident of beating the likes of Burnley and Crystal Palace to Adams' signature. Why? Well it is down to the Ralph Hasenhuttl factor, of course.

While Southampton have not been as stable as Burnley and Crystal Palace across the last two Premier League campaigns, with Hasenhuttl now at the helm, they are arguably playing much better stuff -- or at least when compared to the former.

It has become well-documented how uninspiring Burnley's football can be under Dyche, with The Independent describing the Englishman's 2014/15 side as the second worst team to watch in the Premier League.

In contrast, Southampton have been trying to put on a show under Hasenhuttl, pressing high and looking to obliterate the opposition on the counter-attack, something which James Ward-Prowse spoke about back in January.

Offering a No.9 the chance to play in a team with such characteristics, you cannot blame Southampton for feeling confident about their chances of adding Adams to their squad.

Southampton fans, has Hasenhuttl made St. Mary's a more attractive destination again with his football? Let us know what you think in the comment section below!