Take The Shirt Off My Back Then…

Worth a bob or two

Manchester United are of course the beneficiaries of the most lucrative shirt sponsorship deal in history but have you ever wondered just how large the disparity is between the heavyweight clubs and the rest?

Last season’s shirt sponsors AIG announced that they would not be renewing their £14m per year contract with the Red Devils due to poor economic performances. That amount starts to pale into insignificance when you consider that their new deal with American financial giant Aon Corp will be worth a staggering £80m over the next four years.

Liverpool’s agreement with Standard Chartered Bank which will begin next season is reportedly worth the same whilst Chelsea make a tidy £13m a year off Samsung.

This may well be the considerable financial muscle flexed by clubs at the top of the league but it is by no means a reflection of the division as a whole. The Premiership is screened in 200 countries to a potential audience of just under five billion people but that didn’t stop Portsmouth receiving a miserly £250,000 a season from their shirt sponsors Jobsite. Similarly, Wolves, Burnley and Hull all had to make so with less than half a million last term.

But we have reached a new bottom line following the introduction of premiership new boys Blackpool. The Tangerines, who have adorned such illustrious names as Pricebusters, Floors-2-go, Pembroke Hotel and Rebecca’s Jewellers of Southport on their jerseys in the past, are understood to receive only £100,000 from kit suppliers and sponsors Carbrini. Now is that a good deal or what?

To Top