In these times of economic woe the industry of professional football seems to be flourishing. The Daily Mail reports that the overall income from sponsorships alone in the Premier League is £147 million, with 7 out of the worlds top 10 sponsorship deals coming from England.
Here are the top ten but as of the 2014-15 season Manchester United will challenge Barcelona’s £25 million a year deal when their deal with Chevrolet will kick in and although the fee is undisclosed it is thought to be in the region of the mid £20’s.
- Joint 1st: Manchester United – Aon – £20 million, Liverpool – Chattered Accounting – £20 million, Manchester City – Etihad Airways – £20 million, Sunderland – Invest in Africa – £20 million.
With only Barcelona and Bayern Munich earning more from sponsorship deals in the world the two Manchester Clubs and Liverpool are expected to be in the big earners with all the history and the global fan base behind each club but Sunderland’s recent deal is an interesting one. The man behind it is none other than former Labour party member and Sunderland Vice-Chairmen David Miliband.
You may be wondering where on earth a company in Africa has this kind of money to give away, well not surprisingly oil is involved. Tullow Oil is the founding partner on the initiative and Africa’s largest independent oil company. They hope that this will increase investment from Europe whilst simultaneously getting Sunderland a huge fan base in Africa, where’s Asamoah Gyan when you need him eh?
Either way this seems like a good deal all round and will be interesting to see how Sunderland respond to this injection of cash over the next two years.
Manchester United are not doing well considering they are the most expensive club in the world and have the best kit sponsorship deal in the country as well as an additional £10 million a year from DHL for the sponsoring of the training gear.
Either way many United fans aren’t happy about the Glazers and even wrote an open letter to Sir Alex about his constant backing of the owners even though the clubs net expenditure since the American’s took over is as low as Wigan Athletic and Blackpool. I’m sure as long as Fergie gets some money in January to buy a central midfielder then everything will be forgotten.
- 5th: Chelsea – Samsung – £13.8 million.
Back in 2005 this was the most lucrative deal in English history but now Chelsea have been eclipsed by the North West. having said that the deal has been renewed and will carry on till 2014/15. It has become part and parcel with the Chelsea team during the Abramovich era and would feel strange if they went to a different company. However I doubt it would feel weird for long.
- Joint 6th: Newcastle United – Virgin Money – £10 million, Tottenham Hotspur, Aurasma (Autonomy), £10 million.
Tottenham’s deal doesn’t include the extra £5 million they get a year from Investec for the training gear they sponsor, a clever trick they got off Manchester United, so really Spurs are higher but as it’s not the actually kit sponsor they are joint with Newcastle. Since Northern Rock went into meltdown and endless footage of people queuing appeared on the news it appeared Newcastle looked down and out too after relegation came their way. B
ut like an anti John Terry who emerges from shame without a being covered in s**t Newcastle have risen to be challenging for Europe and a great sponsorship deal allowing them to purchase such stars as Papiss Cisse.
- 8th: Aston Villa – Genting Casinos – £8 million.
It was a deal that started last season during a time most Villa fans don’t like to be reminded of but now that Paul Lambert is slowing turning the tide and even managed to get Charles N’Zogbia to score last night as they knocked the English Champions out of the League Cup, things are getting better. Fans of Villa Park will also be glad to know that they have a manager that won’t be spending this money on players like Alan Hutton.
- 9th: Arsenal – Fly Emirates – £5.5 million.
A surprise entry at number 9 for the Manchester City feeder club. Much has been asked of the money available to Arsene Wenger in recent years after the departure of so many big names. They recently boasted a profit of £49.5 million but that was mostly thanks to the money gained from selling Fabregas, Nasri and Clichy.
Either way though Gunner fans won’t care too much as money has been well spent on bringing in Podolski, Cazorla, Giroud, Oxlade-Chamberlain, Mertesacker and Arteta in the past few seasons. At £16.5 million after add-ons Cazorla may already go down as one of the buys of the season.
- 10th: Fulham – Fx Pro – £4.2 million.
At the bottom of the pile are Hugh Grants favourite team. Although they had to also lose some big names this summer but the capture of Dimitar Berbatov for an undisclosed fee has made it easier to swallow. Replacing LG as the main sponsor two years a go the deal looks great for all parties.