Aston Villa striker Christian Benteke is a wanted man this summer but the Daily Mirror reports that Villa have set his fee at £25 million in order to ward off interested parties.
Signed from Belgian outfit Genk last summer in a bargain £8 million deal, the powerful forward impressed netting 19 times to pull the West Midlands side away from the Premier League drop zone.
This sensational form has attracted potential suitors from the Premier League and further afield.
Arsenal, Tottenham and Liverpool have all been linked with Benteke while Champions League qualifiers Atletico Madrid are understood to be interesting to acquiring the explosive marksman to replace the Monaco departed Radamel Falcao.
Villa manager Paul Lambert wants to keep his star striker at the club and after talks with owner Randy Lerner a figure of around £25 million has been agreed before they will start thinking about selling Benteke this summer.
The Villa Park-based club have already offered the forward a double-your-money £40,000-a-week improved contract as they look to keep him at the club but with interest increasing it could be unlikely.