The Tottenham Hotspur Stadium. That’s a pretty poor name, isn’t it? It’ll become even worse if Daniel Levy fails to sell the naming rights and any possible success is thwarted because of it.
When Arsenal moved grounds, the naming rights were immediately sold to Emirates and they’ve reaped over £100m through that deal since its opening in 2006. Despite this, Arsenal have still been notoriously strapped for cash since moving from Highbury.
So even with a stadium sponsor, Spurs’ neighbours haven’t had the money required to invest enough in a squad capable of winning the league. Imagine if Levy fails to make a deal at all. They could spend years out of pocket, particularly after throwing so much cash at workers to get the stadium done.
It’s a truly amazing ground, and it should be a symbol of opportunity and success, but it could quickly turn into the most expensive mistake of the club’s history if they don’t manage it properly.
Clearly, Spurs are on the cusp of a title challenge and have an exciting team that, with some expensive additions, could win trophies. If there’s no money to spend though, that opportunity is missed and the mentality of fans won’t morph into an optimistic one.
Sell it well and Spurs could be bringing in enough money to build on their already talented squad, but if Levy doesn’t manage to sort a deal then the club may have to go without spending as much as everyone else for a lot longer.
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