Racial and sexual stereotyping is the charge.
Liverpool Football Club according to a number of sources were unaware of the player’s involvement in the commercial for Spanish insurers Groupama.
Pete Jenson of the Independent said of the commercial, ‘Pepe Reina’s advert for insurance is the kind of thing that would have been screened on British television about 20 years ago, probably while the Alf Garnett series In Sickness and In Health was airing on the other channel.
‘Today anyone coming up with the idea at a brainstorming session would have been getting their coat before you could say crude racial stereotype.’
Many viewers were up in arms and the TV advert removed from Spanish television screens before you could say ‘negrito’.
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