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Big money flop proves Gold and Sullivan need to follow Payet thinking to sort West Ham out

The Hammers in the Transfer Tavern are eager to see their side back in action under their manager next week.

West Ham’s appointment of David Moyes this week signals the beginning of a new chapter for the club in the midst of a rocky couple of years for the club. West Ham left Upton Park on the back of an expectation-defying season for the club after they secured a 7th place finish in the Premier League – their highest-placed finish in the top-flight since 2002. The transition to the London Stadium has not been smooth or particularly rewarding for the club so far, but the change in stadium represents just one of the factors contributing to their downturn in fortunes.

The signings made by Slaven Bilic in the recent summer transfer window have failed to find their best form for The Irons so far, especially club-record signing Marko Arnautovic who is now being linked with a move away from the club in January.

West Ham should be reconsidering their transfer policy in the upcoming window after paying over the odds to prise Arnautovic away from a Premier League rival. Purchasing a player who has established himself in the Premier League supposedly carries less of a risk than signing a player from abroad without any experience in English football, but that is not always the case.

With the right scouting, English clubs should be able to accurately identify players from abroad who would be well-suited to the demands of Premier League football. The signing of Dimitri Payet from Marseille in 2015 is a quintessential example of the value that can be found in other top European leagues, with the correct scouts and negotiators in place.

Arnautovic’s price was heavily inflated by his experience with Stoke and West Ham should never have paid in excess of £20 million for a player who would stand no chance of starting for a top-four club. Indeed, the signings of Jose Fonte and Robert Snodgrass for next to no reason in January of this year further that very notion.

The Hammers need to look further afield from the Premier League in future transfer windows, to find value for money in the current market.


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Article title: Big money flop proves Gold and Sullivan need to follow Payet thinking to sort West Ham out

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