Glasgow Rangers striker Alfredo Morelos has come under fire from pundit Neil McCann for his social media activity. 

The lowdown

The 26-year-old's involvement for Rangers this season has been limited, with just 175 minutes of football under his belt.

After playing 72 minutes of the Champions League clash against Napoli last week, Morelos was an unused substitute for the 2-1 victory over Dundee United at the weekend (Transfermarkt).

Attitude concerns seem to be playing a big part in his sporadic game-time, with Giovanni van Bronckhorst leaving the Colombian out of the squad for the Champions League play-off second leg against PSV Eindhoven because he did not deem the striker ready to play (via The Athletic).

The latest

Speaking to BBC Sportsound (via Ibrox News), McCann tore into Morelos for videos that he had posted on social media, although he did credit Van Bronckhorst for his management of the 26-year-old.

The ex-Rangers winger said: “There’s lots of things – Morelos is annoying me that he’s sending social media videos in the gym. Who cares? No seriously, who cares? He shouldn’t be in a public gym.

“The world of football has changed in terms of how you deal with players and I think Giovanni has made a couple of great managerial decisions with Morelos.”

The verdict

Whatever you make of Morelos' social media activity, it feels like the end may be in sight for the striker at Rangers.

His £33,000-per-week contract is due to expire at the end of this season, and you don't imagine the current circumstances are particularly conducive to a renewal. Morelos has publicly expressed a desire to leave Ibrox in the past, perhaps believing that he should be playing in what he feels is a stronger league.

Maybe Rangers would even consider selling him in January, seizing upon what could be their final opportunity to cash in on the Colombian.