---
title: "Rangers: Kieran Maguire reacts to Gers’ Cinch stand-off"
canonical: "https://www.footballtransfertavern.com/rangers-gers-ibrox-steven-gerrard-kieran-maguire-cinch-premiership-spfl/"
type: "post"
language: "en-GB"
author: "jonathan radcliffe"
section: "Features"
published: "2021-08-09T17:05:39Z"
modified: "2021-08-09T17:05:39Z"
---

# Rangers: Kieran Maguire reacts to Gers’ Cinch stand-off

**Football finance expert Kieran Maguire has been reacting to Glasgow Rangers’ continued decision not to feature Cinch either on their sleeves or around Ibrox.**

### **The Lowdown: Gers continue Cinch stance**

Earlier this year, the SPFL signed a five-year deal ([sportspromedia.com](https://www.sportspromedia.com/news/spfl-scottish-premiership-cinch-title-sponsorship)) worth [£8m per season](https://www.scotsman.com/sport/football/rangers/fears-spfl-sponsors-could-pull-out-of-ps8m-deal-amid-rangers-stand-off-3332290) with new title sponsor Cinch – it is the biggest such agreement in the organisation’s history.

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However, the Gers believe there are gaps in the contract and have therefore refused to advertise the sponsor during their Premiership matches ([The Daily Record](https://www.dailyrecord.co.uk/sport/football/football-news/rangers-battle-spfl-over-cinch-24662021)).

### **The Latest: Maguire reacts**

Speaking to [Football Insider](https://www.footballtransfertavern.com/rangers-fc-transfer-rumours/rangers-gers-ibrox-steven-gerrard-ianis-hagi-romania-livingston-malmo-alfredo-morelos/), Maguire believes that it is a big blow to Cinch and believes they will be furious with the Gers’ stance. He said:

> *“The SPFL deal is worth £8m, which is a record.*
>
> *“They were criticised for not having a sponsor last season. As part of the deal, you’ve got to feature Cinch’s logo on the sleeve and in the matchday event.*
>
> *“It works out at around £34,000 per club, per season. That’s a lot of money for a club in League 2, though I presume the money is tiered not split equally between each team in the league system.*
>
> *“But there is no love lost between the SPFL and Rangers. The club believes that, under Scottish law, they don’t have to comply with the deal.*
>
> *“The downside is that Rangers are currently the biggest draw in Scottish football in terms of viewership and interest.*
>
> *“That means that they are on TV every week. From Cinch’s point of view, if they refuse to play ball, it’s a bitter loss of profile. They’ll be furious.”\*

### **The Verdict: Distraction**

After a stellar 2020/21 campaign in which the Gers didn’t lose a single league game as they claimed the Premiership title ([thefishy.co.uk](https://thefishy.co.uk/leaguetable.php?table=10&season=18)), the new season has not got off to the best of starts for the 55-time Scottish champions. It has taken them just two league outings to suffer their first defeat this time around, a 1-0 loss to Dundee United ([Sky Sports](https://www.skysports.com/rangers-results)), while they also find themselves 2-1 down after the first leg of their Champions League third qualifying round tie with Malmo.

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While the Cinch deal is not directly linked to performances on the pitch, it is becoming a bigger and bigger talking point and may be evolving into a distraction for the Gers. The return leg of the clash with Malmo is on Tuesday – they cannot afford to have their minds elsewhere.

***In other news, [Rangers are open to offers for this ace.](https://www.footballtransfertavern.com/rangers-fc-transfer-rumours/rangers-gers-ibrox-steven-gerrard-ianis-hagi-romania-livingston-malmo-alfredo-morelos/)***