---
title: "Newcastle United: Sky Sports man drops Dan Ashworth claim"
canonical: "https://www.footballtransfertavern.com/sky-sports-newcastle-united-dan-ashworth-appointment-transfers-amanda-staveley/"
type: "post"
language: "en-GB"
author: "Will Seager"
section: "Newcastle United News"
published: "2022-05-31T20:15:05Z"
modified: "2022-05-31T20:15:05Z"
---

# Newcastle United: Sky Sports man drops Dan Ashworth claim

**Sky Sports reporter Keith Downie has been left impressed following the appointment of Dan Ashworth as [Newcastle United](https://www.footballtransfertavern.com/newcastle-united-news/)’s new sporting director.**

### **The Lowdown: Ashworth joins Newcastle**

[Newcastle have now announced](https://www.nufc.co.uk/news/latest-news/dan-ashworth-to-become-newcastle-uniteds-sporting-director/) the appointment of highly rated Dan Ashworth as the club’s new sporting director, after the 51-year-old [resigned from his technical director role at Brighton back in February](https://www.bbc.co.uk/sport/football/61639274).

Ashworth joined the south-coast club in 2018 after a successful stint as the Football Association’s technical director, where he [led various England age groups to international triumph with wins at three tournaments in 2017](https://www.bbc.co.uk/sport/football/61639274).

Since arriving at Brighton, the former FA man has helped establish Graham Potter’s side as a mainstay club in the [Premier League](https://www.footballtransfertavern.com/premier-league-news/).

### **The Latest: Downie’s verdict**

Taking to [Twitter](https://twitter.com/SkySports_Keith/status/1531314533448425472), Downie shared the news of Ashworth joining Newcastle, and the Sky Sports reporter gave his verdict on the appointment, claiming:

“Feels like Dan Ashworth is as good an appointment as Newcastle could make for their Sporting Director role. Time will tell, but going by his past work this feels like a bold & clever piece of business. Also been a while since I wrote/said “with immediate effect.” #NUFC”

\[freshpress-quiz id=”398104″\]

### **The Verdict: Great appointment**

According to [The Guardian](https://www.theguardian.com/football/2022/may/30/newcastle-dan-ashworth-to-join-sporting-director-brighton), Amanda Staveley’s PIF-backed consortium identified Ashworth as a key figure when they completed their takeover last October.

They [report](https://www.theguardian.com/football/2022/may/30/newcastle-dan-ashworth-to-join-sporting-director-brighton) that negotiations took place amid claims that Brighton wanted £5m in compensation to release him from his contractual obligations, and now a deal has been struck.

With the perseverance and money involved for Newcastle to get their man, this is clearly a great appointment for the North East club, who is highly rated due to his impressive CV in the sport.

As a result, Newcastle will now be able to start making moves in the transfer market with their focus set on next season’s competition.

***In other news: [Newcastle United: Magpies target Hugo Ekitike ‘told’ he can leave Reims](https://www.footballtransfertavern.com/newcastle-united-news/newcastle-united-target-hugo-ekitike-leaving-reims-transfers-eddie-howe/)***