---
title: "Sunderland: Energy drink tycoon emerges with potential takeover bid"
canonical: "https://www.footballtransfertavern.com/sunderland-william-storey-potential-takeover-bid/"
type: "post"
language: "en-GB"
author: "Ben Crump"
section: "League One News"
published: "2020-07-25T07:20:05Z"
modified: "2020-07-25T07:20:05Z"
---

# Sunderland: Energy drink tycoon emerges with potential takeover bid

**A recent report has [emerged](https://www.sunderlandecho.com/sport/football/sunderland-afc/energy-drink-tycoon-makes-launches-takeover-bid-sunderland-afc-after-attracting-significant-funding-2923140) linking energy drink tycoon William Storey with a potential takeover of Sunderland.**

With the 2019/20 season done and dusted, [pressure is firmly mounting](https://www.sunderlandecho.com/sport/football/sunderland-afc/fed-and-angry-sunderland-fans-deliver-damning-verdict-stewart-donalds-reign-our-big-survey-91-urge-him-sell-club-2921940) on current owner Stewart Donald to sell the club.

Donald, [who took over the Wearsiders in 2018](https://www.bbc.co.uk/sport/amp/football/50955375), sensationally [revealed](https://www.sunderlandecho.com/sport/football/sunderland-afc/fed-and-angry-sunderland-fans-deliver-damning-verdict-stewart-donalds-reign-our-big-survey-91-urge-him-sell-club-2921940) that he wanted to sell after just 19 months in charge, and a whole host of potential buyers have emerged over the last few weeks.

Chinese businessman [Sammy Yu](https://www.sunderlandecho.com/sport/football/sunderland-afc/sammy-yu-confirms-takeover-interest-why-hes-unlikely-take-charge-sunderland-2911778), [Mark Campbell](https://www.sunderlandecho.com/sport/football/sunderland-afc/mark-campbell-monitoring-sunderland-situation-no-takeover-deal-close-2913537) and former Black Cats defender [Michael Gray](https://www.sunderlandecho.com/sport/nostalgia/micky-gray-lifts-lid-his-failed-sunderland-takeover-attempts-and-reveals-whether-he-could-help-buy-club-stewart-donald-2890000) have all been credited with interest, although little movement has been made on a potential deal from any of the three individuals.

![](https://cdn.footballtransfertavern.com/wp-content/uploads/2018/07/THE-BREAKDOWN.png)

With takeover talk continuing, it has now emerged that Storey, the CEO of Rich Energy, is keen on a potential deal, with the entrepreneur touching on an offer for the club via his official Twitter account.

*“I am limited in what I can say due to NDA but I can confirm that I have made a formal legal offer for @SunderlandAFC.*

*“I have significant funding from blue chip backers. Sunderland are a giant of English football & their fans deserve a team to reflect that stature #SunderlandAFC.”*

The current asking price set by Donald for a potential new owner is at [£37.6m](https://www.sunderlandecho.com/sport/football/sunderland-afc/stewart-donald-says-he-wants-back-what-he-paid-sunderland-afc-he-names-his-asking-price-club-2916050), something Storey can seemingly afford given that his company already actively sponsors a [number of sports players, clubs and organisations.](https://richenergy.com/partners/)

![](https://cdn.footballtransfertavern.com/wp-content/uploads/2018/07/Verdict.png)

Storey’s is another name to add to the list of potential buyers and this one should excite Sunderland fans.

Rich Energy may not be a ubiquitous brand but, if their CEO is pursuing a takeover bid at the Stadium of Light, he certainly must have the capital to potentially take the reins from Donald.

***Do you think Donald will sell Sunderland this summer? Let us know in the comments section below…***