---
title: "Tottenham Hotspur: Alasdair Gold drops stadium naming rights update on Reddit"
canonical: "https://www.footballtransfertavern.com/tottenham-hotspur-alasdair-gold-spurs-stadium-naming-rights-update-latest-thfc-news/"
type: "post"
language: "en-GB"
author: "Emilio Galantini"
section: "Tottenham Hotspur News"
published: "2022-03-11T09:10:34Z"
modified: "2022-03-11T09:10:34Z"
---

# Tottenham Hotspur: Alasdair Gold drops stadium naming rights update on Reddit

**Tottenham Hotspur correspondent Alasdair Gold has now shared a Spurs stadium naming rights update during a questions and answers session on Reddit.**

### The Lowdown: £500m talks?

In the last week, there have been rumours of a major development in £500 million talks with an unnamed company as Spurs and chairman Daniel Levy continue to seek out a mega money naming rights agreement for the club.

[Tottenham latest developments!](https://www.footballtransfertavern.com/web-stories/tottenham-latest-news-copy/)

[Football Insider](https://www.footballinsider247.com/sources-tottenham-open-talks-over-500m-naming-rights-deal/) recently broke news of the negotiations with discussions having now been held over a potential 20-year deal – coming over two years after Levy commenced his search for a [£25 million-per-year contract.](https://www.telegraph.co.uk/football/2019/12/18/tottenham-hold-world-record-25m-a-year-deal-sell-stadium-naming/)

Spurs even [appointed former NFL executive Todd Kline](https://www.standard.co.uk/sport/football/tottenham-news-todd-kline-chief-commercial-officer-stadium-naming-rights-deal-b919582.html) last year as the club’s chief commercial officer in a bid to boost their efforts.

\[freshpress-quiz id=”383375″\]

Kline has previously played a role in brokering a marquee 18-year naming rights deal for the Miami Dolphins worth around [£180m](https://www.standard.co.uk/sport/football/tottenham-news-todd-kline-chief-commercial-officer-stadium-naming-rights-deal-b919582.html) but even his presence hasn’t resulted in a breakthrough just yet.

Now, Gold has shared what he’s heard after Football Insider’s big development.

### The Latest: Gold shares update…

Taking to [Reddit](https://www.reddit.com/r/coys/comments/tadlqv/im_alasdair_gold_and_for_some_crazy_reason_i/i00hg6o/?context=3), speaking in a Spurs fan Q&A, the reliable journalist says that while talks have indeed been held with multiple interested parties, nothing is in fact close.

*“I’m told Spurs are constantly having discussions with different interested parties but nothing is close,”* Gold explained.

*“I can’t believe they haven’t been able to get a great deal for that incredible stadium. I can only presume they’re waiting until the post-pandemic era kicks in and money is more readily available for companies.”*

### The Verdict: A huge priority…

As managing director Fabio Paratici takes the reins in overseeing Tottenham’s on-field activity, securing the naming rights in a big potential financial boost should be Levy’s number one priority with no distractions.

The Lilywhites announced an [£84 million loss after tax](https://www.tottenhamhotspur.com/news/2021/november/financial-results-year-end-30-june-2021/) in their latest set of financial results and finally agreeing a stadium sponsorship contract could go a long way to reducing Spurs’ mounting debt.

Tottenham supporters and Levy will certainly be hoping that a breakthrough can be reached sooner rather than later.

***In other news: ‘I have to say’…Simon Jordan fires live-on-air dig at Spurs player who gets too much ‘credit’, find out more [here.](https://www.footballtransfertavern.com/tottenham-transfer-rumours/tottenham-hotspur-simon-jordan-takes-aim-at-harry-kane-live-on-talksport/)***