---
title: "Tottenham Hotspur: John Wenham makes stadium naming rights deal claim"
canonical: "https://www.footballtransfertavern.com/tottenham-hotspur-john-wenham-makes-stadium-naming-rights-deal-claim/"
type: "post"
language: "en-GB"
author: "Emilio Galantini"
section: "Premier League"
published: "2021-12-01T11:45:53Z"
modified: "2021-12-01T11:45:53Z"
---

# Tottenham Hotspur: John Wenham makes stadium naming rights deal claim

**Speaking to [Football Insider,](https://www.footballinsider247.com/insider-tottenham-working-behind-the-scenes-on-400m-super-deal-could-be-agreed-tomorrow/) Tottenham Hotspur ‘insider’/club source John Wenham, who consistently breaks club news on his [Lilywhites Rose channels](https://twitter.com/Lilywhite_Rose/status/1439119178980528128), has made a stadium naming rights claim.**

### The Lowdown: Spurs in lucrative hunt…

Since the club finally moved to their brand new, state of the art [£850 million ground](https://www.bbc.co.uk/newsround/47787388) in 2019 – much has been made on chairman Daniel Levy’s hunt for a lucrative naming rights deal.

[Spurs developments!](https://www.footballtransfertavern.com/web-stories/spurs-developments-2/)

Indeed, reports have suggested that the club have been holding out for a £25 million-per-year agreement as club chiefs lead by Levy personally hold talks with blue chip companies ([Football Insider](https://www.footballinsider247.com/sources-tottenham-in-talks-over-250m-naming-rights-deal/)).

Big brands like Amazon and Nike were [linked with a deal in 2020](https://www.dailymail.co.uk/sport/football/article-8223223/Amazon-emerge-contenders-Tottenhams-main-stadium-naming-rights.html) but Spurs have still yet to find a buyer nearly two years after they set the reported £25m price tag ([The Telegraph](https://www.telegraph.co.uk/football/2019/12/18/tottenham-hold-world-record-25m-a-year-deal-sell-stadium-naming/)).

\[freshpress-quiz id=”359278″\]

Tottenham even appointed chief commercial offer Todd Kline earlier this year in a bid to accelerate progress, a former NFL executive credited with helping to a secure a £180m stadium naming rights deal for the Miami Dolphins [(The Evening Standard).](https://www.standard.co.uk/sport/football/tottenham-news-todd-kline-chief-commercial-officer-stadium-naming-rights-deal-b919582.html)

### The Latest: Wenham makes naming rights claim…

Speaking to[FI](https://www.footballinsider247.com/insider-tottenham-working-behind-the-scenes-on-400m-super-deal-could-be-agreed-tomorrow/), sharing what he knows on the situation, club ‘insider’/source has made a claim in backing of Levy’s eagerness to tie up a deal – going to say Spurs are still working on it ‘in the background’.

*“We are still waiting on the stadium naming rights deal,”* he explained.

*“That’s massive. We are holding out for a super-deal of something like £20million over 20 years.*

*“There is £400million straight away. Let’s just keep an eye on that one.*

*“I know the stadium naming rights thing is going on in the background.*

*“The club could accept a deal tomorrow, they want this massive deal.*

*“When it gets sorted and is announced, it will be significant. We have been waiting on it for years.”*

### The Verdict: Big priority…

As Spurs announce pre-tax losses of £80.2m for the last financial year ending June 2021, taking their overall club debt to a seismic £706m in total ([The Guardian](https://www.theguardian.com/football/2021/nov/23/tottenham-announce-80m-pre-tax-loss-as-debt-climbs-to-706m-daniel-levy#:~:text=Tottenham%20have%20announced%20pre%2Dtax,%C2%A3150m%20for%20the%20period.)), the club’s hunt for a lucrative sponsorship contract could not be more imperative.

Reports have [suggested in recent months](https://www.footballinsider247.com/sources-tottenham-in-talks-over-250m-naming-rights-deal/) that finding a buyer and putting Tottenham’s near 24-month long quest for an agreement is the board’s ‘priority’ off-field as they seek to address a big financial issue.

This could feasibly translate to the field as new manager Antonio Conte [aims to strengthen in the transfer market](https://www.calciomercato.it/2021/11/01/calciomercato-conte-tottenham-de-vrij-chiesa-de-ligt-brozovic/) and reshape the side in his own image.

The Italian will need backing to do so and a Spurs stadium naming rights deal could certainly alleviate financial constraints to a huge degree.

As the search continues ‘in the background’, Conte may be hoping the saga gets concluded as soon as possible.

***In other news: Eight players now safe from Spurs axe after impressing Conte behind the scenes, find out more [here.](https://www.footballtransfertavern.com/tottenham-transfer-rumours/spurs-antonio-conte-premier-league/)***