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Tottenham: Insider shares news on £320m sponsorship deal

Tottenham: Insider shares news on £320m sponsorship deal - Premier League News

A Tottenham Hotspur ‘source’/insider has reportedly shared an update on chairman Daniel Levy’s £320m sponsorship deal with AIA amid political pressure.

The Lowdown: AIA controversy…

The All-Party Hong Kong parliamentary group has apparently written to Levy expressing their discontent with AIA whilst asking the Spurs chiefs to reconsider their sponsorship deal with the firm.

This comes after AIA publicly supported a 2020 bill from the Chinese Communist Party which aimed to bring about ‘stability’ by curbing pro-democracy rallies. However, human rights activists have hit back at the legislation, arguing that it impedes freedom of speech and the right to peaceful demonstration.

As a result, it is claimed that Spurs and Levy are under a degree of pressure to ditch their relationship with AIA after their links to the 2020 bill – much like Manchester United severed their ties with airline Aeroflot due to their Russian state affiliation following the invasion of Ukraine.

The Latest: Spurs source shares AIA update…

As per a ‘source’/insider, there has been an update on Tottenham and Levy’s stance on their eight-year, £320m AIA sponsorship agreement.

It is claimed that Spurs are ‘unlikely‘ to break off their lucrative deal despite the potential for backlash, especially considering that early termination fees would apply.

This information comes courtesy of Football Insider as an informant with ‘internal knowledge’ of the sponsorship market shares these claims.

The Verdict: Interesting…

Amid Levy’s quest to seal Spurs’ stadium naming rights, the Lilywhites would perhaps be more inclined to reconsider their AIA relationship once Google’s talks over the former are completed.

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For now, it appears that their £320m agreement with AIA is too valuable to jettison regardless of the political consequences, especially given Tottenham’s mounted club debt since lockdown.

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