Tottenham Hotspur are plotting a 'surprise' stadium development amid their reported talks with Google over the naming rights, according to reports.
The Lowdown: Spurs stadium naming rights hunt...
Back in 2019, chairman Daniel Levy confirmed the club's interest in securing a mega-money naming rights deal after Spurs moved to their state of the art £1 billion stadium.
There have been past suggestions that the Premier League side are holding out for a £25 million-per-year agreement as club chiefs lead by Levy hold negotiations with blue chip companies like Amazon and Nike.
In their efforts to find a buyer for the Tottenham Hotspur Stadium naming rights, Levy and co turned to chief commercial officer Todd Kline - who came to north London in early 2021 with a stellar reputation in the world of sport's finance.
The ex-NFL executive is rumoured to have orchestrated an 18-year naming rights deal for the Miami Dolphins stadium, worth a reported £180m, with Levy looking to take full advantage of his expertise and land his own mega-money financial windfall at Tottenham.
Now, the Lilywhites are in 'meaningful talks' with big name brand Google, and reports suggest they are also planning a 'surprise' stadium upgrade amid these discussions.
The Latest: Spurs plan 'surprise' stadium upgrade...
Amid these reports of Google and a potential breakthrough, it has now been reported that Spurs are planning a 'surprise' stadium development in the form of a pitch upgrade.
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Football Insider claim Tottenham are 'already' seeking to improve their retractable pitch which has set them back £20-30 million since it's build.
The pitch, designed to slide back and reveal an artificial field for NFL use, apparently cost 'two to three per cent' of the total Spurs stadium investment.
SCX, a mechanical engineering specialist firm who helped to install the pitch, apparently expressed they are 'surprised' as Spurs seek improvements to the cutting edge technology.
The report also moots this could 'dramatically' raise costs.
The Verdict: Shock?
Spurs' apparent willingness to upgrade an already state-of-the-art retractable pitch could hint at some financial confidence on the club's part, and potentially positive talks over the naming rights.
The multi-million pound ground is arguably one of the best in European football and stands out as Tottenham's most viable financial asset.
The ground-breaking stadium could be central to Spurs' success over years to come but Levy will want to seal a lucrative naming rights deal soon to warrant these kinds of stadium technological investments.