Tottenham could be set for new money ‘influx’ after off-field news
Tottenham could soon be handed a real financial windfall after some off-field sponsorship news involving South Africa Tourism.
The Lowdown: COVID struggles…
Spurs, like every other club in the Premier League, seriously struggled to cope with the losses brought on by COVID-19 as the brand new Tottenham Hotspur Stadium was forced to shut it’s doors.
The Lilywhites posted huge losses for two consecutive years in 2020 (-£67.7m) and 2021 (-£80.2m) before tax with COVID obviously having a serious impact off-the-field.
Now, chairman Daniel Levy and chief commercial officer Todd Kline will be attempting any avenue of potential off-field revenue with news emerging on a possible new sponsorship deal.
The Latest: Spurs sponsorship gets ‘conditional approval’…
As shared by football.london, it has been confirmed that Tottenham are getting ‘conditional approval’ to go ahead with a £42.5 million agreement.
The potential partnership with South Africa tourism still has a way to go, but if tied up, would see Spurs enter into an eight-figure deal with the tourist board starting from next season.
It is believed that, in exchange for the £42.5m, SAT would receive kit-branding, interview back-drop branding and match day advertising among other benefits.
As such, if it goes through, Spurs could be set for an ‘influx of new money’.
The Verdict: Potentially big…
For the aforementioned reasons, a sponsorship of this magnitude could be huge for Levy and Tottenham as they continue to make up the difference after COVID.
Spurs have also long been in the hunt for a lucrative stadium naming rights deal, prompting them to hire former NFL chief executive Kline to boost their search.
The Premier League’s riches are well known but aspects of football like the transfer market are becoming ever-inflated – as evidenced by the huge spending on show in January.
By any means necessary, it is the task of both Levy and Kline to keep up with the division’s leading pack of wealthiest sides.
This potential partnership with SA tourism could go some way to backing the club financially, especially after COVID, and it will be interesting to see if they get it over the line.