Tottenham Hotspur correspondent Alasdair Gold has now shared a Spurs stadium naming rights update during a questions and answers session on Reddit.

The Lowdown: £500m talks?

In the last week, there have been rumours of a major development in £500 million talks with an unnamed company as Spurs and chairman Daniel Levy continue to seek out a mega money naming rights agreement for the club.

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Football Insider recently broke news of the negotiations with discussions having now been held over a potential 20-year deal - coming over two years after Levy commenced his search for a £25 million-per-year contract.

Spurs even appointed former NFL executive Todd Kline last year as the club's chief commercial officer in a bid to boost their efforts.

Kline has previously played a role in brokering a marquee 18-year naming rights deal for the Miami Dolphins worth around £180m but even his presence hasn't resulted in a breakthrough just yet.

Now, Gold has shared what he's heard after Football Insider's big development.

The Latest: Gold shares update...

Taking to Reddit, speaking in a Spurs fan Q&A, the reliable journalist says that while talks have indeed been held with multiple interested parties, nothing is in fact close.

"I'm told Spurs are constantly having discussions with different interested parties but nothing is close," Gold explained.

"I can't believe they haven't been able to get a great deal for that incredible stadium. I can only presume they're waiting until the post-pandemic era kicks in and money is more readily available for companies."

The Verdict: A huge priority...

As managing director Fabio Paratici takes the reins in overseeing Tottenham's on-field activity, securing the naming rights in a big potential financial boost should be Levy's number one priority with no distractions.

The Lilywhites announced an £84 million loss after tax in their latest set of financial results and finally agreeing a stadium sponsorship contract could go a long way to reducing Spurs' mounting debt.

Tottenham supporters and Levy will certainly be hoping that a breakthrough can be reached sooner rather than later.

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