Tottenham Hotspur are in surprise talks with Google over a possible deal for the naming rights to their state-of-the-art stadium, according to The Athletic’s David Ornstein.
The Lowdown: Spurs’ stadium
Having moved into the £1bn Tottenham Hotspur Stadium three-and-a-half years ago, the club are still yet to secure a sponsor for the ground’s naming rights.
In 2019, Lilywhites chairman Daniel Levy confirmed that Spurs would be interested in securing a deal with the ‘right brand’ for ‘the right money’. However, despite various partnerships with the likes of the NFL, an agreement has yet to come to fruition.
The Latest: Ornstein’s news
Ornstein has now shared an update on the naming rights to Spurs’ stadium, revealing that major negotiations are taking place over a potential big-money deal.
Taking to Twitter in sharing a corresponding article for The Athletic, the journalist claimed: “Tottenham in meaningful talks with Google over stadium naming rights. #THFC seeking sponsor for £1bn ground since 2019 move. Tech giant #Google among most valuable companies in world & if a deal struck would give club huge financial boost.”
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The Verdict: Huge news
Whilst naming rights have never come as the biggest deal in football news, Google’s potential agreement with the north London club would illustrate just how big of a step the Lilywhites have taken in recent years.
Spurs’ average annual turnover is the fifth-highest in the Premier League and their £2.13bn valuation lands them a spot in the top ten most valuable football clubs in the world.
With Antonio Conte at the helm, Tottenham have become big spenders, having welcomed the likes of Richarlison (who cost £60m) to Hotspur Way this summer.
Therefore, another lucrative deal for the club would enable them to keep growing at the incredible rate they have witnessed since the opening of the Tottenham Hotspur Stadium in April 2019.