Football finance expert Kieran Maguire says events such as Anthony Joshua’s fight against Oleksandr Usyk could help Tottenham sell the naming rights to their stadium for the £250,000,000 they are looking for.
The Lowdown: Spurs host huge bout
Recently, Joshua’s heavyweight boxing bout with Usyk took place in front a full capacity crowd at the Tottenham Hotspur Stadium.
Joshua lost the fight, but the glamour of the event can only be good news for Tottenham as a brand.
The Latest: Maguire impressed
Speaking to Football Insider, Maguire discussed Tottenham’s ability to attract naming rights offers for their stadium. He said:
“I think it helps Spurs from a negotiation perspective.
“It was a spectacular event, with the exception of the result. That can only enhance the club’s ability to broaden the global scope of what they can offer.
“That therefore makes it more attractive to a sponsor. But it seems a lot of money, however, £25m.
“Man City got more than that, but that was on the back of the stadium that people were looking for a name for.
“But they are calling it the Tottenham stadium deliberately. As soon as people start calling it White Hart Lane, it becomes much harder to get a deal.
“That’s because people will not refer to it by its new name. That means the sponsor doesn’t get as much publicity.
“If you can’t persuade people to use the corporate name, that is to the detriment of their negotiating position.”
The Verdict: Financial boost
It was recently revealed Tottenham are looking for £25m per year over 10 years, which would end up seeing Tottenham receive a fee of £250m. As per 90min.com, that would make Spurs’ ground the most lucrative in terms of sponsorship.
Will Tottenham's receive £250m to rename their stadium?
Of course, that is a huge amount. However, given the stadium is already luring in massive corporations like the NFL (nfl.com), it is clear it can be used for more than just football matches, which makes it an interesting proposition for plenty of companies. For Daniel Levy and co, therefore, a financial boost could be just around the corner.
In other news, this man has been urged to leave Tottenham.
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